Blog Spotter: Caroline Mason of A Fashion Neverland

The witty musings of Caroline Mason along with her stylish ensembles are a highlight of her blog, A Fashion Neverland. Her blog is comprised of the fabulous lifestyle of a FIT student and assistant to Derek Blasberg as well as commentary and critiques about the industry sprinkled with cultural influences happening around New York City. A New Yorker through and through, I caught up with the jet-setting blogger – she’s currently exploring London – to talk fashion, travel and the best places to grab a coffee in the city.

How old were you when you first started your blog?
Caroline Mason: I started my blog when I was 14 or 15. It’s so funny to look back at my first few posts. I definitely was one of those annoying kids who thought they knew everything!

Why did you start it?
CM: I was inspired to do it after hearing all about Tavi Gevinson, the former blogger behind Style Rookie who was getting so much industry attention for her work even though she was only 13 at the time.

Caroline Mason 1

How did you come up with the name of your blog?
CM: Oh it’s so nerdy! It’s called A Fashion Neverland because I wanted to incorporate my love for Peter Pan in the title. Plus, I do think that the fashion industry is kind of like this whole other world that you have to experience to fully understand its magic- kind of like Neverland was to the Darling family in Peter Pan.

How would you describe your style aesthetic?
CM: I’d say that my personal style revolves around menswear tailoring with feminine touches. I’m on the move a lot so I generally prefer slightly oversized pieces to stay comfy and light all day and try to liven it up with accessories. I’m very into the one-large-earring trend at the moment à la Phoebe Philo at Céline.

What do you study at FIT?
CM: I’m an advertising and marketing communications major at FIT with a focus on fashion journalism.

Caroline Mason gummy bear

Has a career in fashion always been your dream?
CM: I started out – like most people who go into fashion do –  wanting to be a fashion designer but then realized I was complete shit at sewing. So I eventually got into the journalism side of it.

What is your dream job?
CM: Maybe writing for the entertainment/culture section of Vogue or Love. Definitely want it to involve bits of the fashion and entertainment industry. It honestly might be a job that hasn’t fully existed before!

What’s the most glamorous thing about working for Derek Blasberg?
CM: Ha! That’s a good question. He’s a great boss and always coming up with fun, new tasks to work on. I’d probably have to say throwing Karlie Kloss’ 21st Birthday Party was a highlight though!

The least glamorous?
CM: Running around New York City on errands in the middle of the summer when it’s 100 degrees!
Caroline Mason 2

What book are you currently reading?
CM: I just finished “The Age of Innocence” by Edith Wharton, which was set in Old New York and made me miss the city! I’m about to start “The Master and Margarita” by Mikhail Bulgakov.

What do you never leave the house without?
My iPod!

Who is your style icon?
CM: Diane Keaton, in her real life as well as in all of the Woody Allen movies she’s done.

New York or London?
CM: I really like London to visit, but I prefer New York for living full time.

Caroline Mason coffee

Favorite coffee shop?
CM: In New York, Toby’s Estate, Two Hands and Mudspot. In London,  Monocle Café.

Favorite food?
CM: Spicy Miso Ramen from Momofuku Noodle Bar.

All images are courtesy of A Fashion Neverland.



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